Even when we build assets,
bias in our thinking.
influence our asset building.
Reviewing our spending is the first step in
is the first step in asset building,
You probably know that reviewing your spending is the first step in asset building.
However, if you were to say
“To cut costs,
to reduce costs,” you may think, “I’ll change my cell phone carrier
“There are too many low-cost SIM companies,
“There are so many low-cost SIM companies,
I don’t know which company is the best.
Have you ever had a problem with this?
Or life insurance?
“Even if I want to switch products, there are too many products,
I want to switch products, but there are too many products and I don’t know the difference between them.
After all, you may be thinking, “I don’t care if I keep my current policy,
“It’s fine as it is now,” etc.
And, in the end, they may end up giving up.
When a person has only one choice, he or she does not know whether it is good or bad,
If there is only one option, people do not know whether it is good or bad.
So, if you provide several options, people will be able to compare them and make a decision,
they can compare and make a decision.
However, if there are too many choices
If there are too many choices
you will not be able to make a choice.
This is called choice insufficiency.
Originally, people
abandoning what they have been doing and starting something new,
It takes courage to start something new.
courage to start something new.
This is because the future and things that one has no experience with
uncertainty.
Thus, rather than starting something new
to continue doing what we are doing now, rather than starting something new.
to continue what we are doing now, rather than starting something new,
status quo bias.
Let me give you another example.
Suppose you have a mutual fund right now.
However, it is not making much profit.
But you still think, “Since I have held on to it this long, I should hold on to it until maturity,
I should hold it until maturity,
You may think, “Since I have held on to it this long, I should hold on to it until maturity.
The time you have spent so far,
money, and effort that we have spent so far,
“There is no point in holding on to it any longer.
I can’t accept the reality that
“sunk cost” is the cost of not being able to cut your losses.
sunk cost, or the Concorde Effect,
Concorde effect.
What is Concorde?
Concorde is the name of a supersonic airliner
a supersonic airliner developed jointly by the U.K. and France.
It was in service from 1976 to 2003
Concorde was actually in operation from 1976 to 2003,
It is said that several trillion yen was lost in the end.
trillions of yen in losses.
This kind of situation is also happening to companies.
This is happening to companies as well.
How to build assets
to know our habits of thinking and control them,
and controlling it is the most important thing.
and controlling them is the most important thing.